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Do You Think Your Building Products Are Beautiful?
Construction materials are not always the most glamorous of products, let’s face it, no matter how much pride, energy, research and development one puts into a concrete expansion anchor, not many of...
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Visual Marketing Case Study – Enduramax Product Launch
Introduction: As an Architectural Illustrator and a Cad Services provider, I always start with the end in mind – the audience. This new architectural product, EnduraMax, is targeted to builders and...
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Visual Marketing Case Study – Advanced Building Products
The Challenge: To visually makeover the entire product line of Advanced Building Products to better showcase their offerings. The desire was to modernize the look of the various building products...
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One Tenth of One Second – All The Time your Product Has to Make a Great...
Just a tenth of a second for a 3d rendering to make a great impression First Impressions The importance of first impressions in interpersonal interactions is something that we experience every day....
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Single Wythe CMU by Michael Hyatt’s 7 Rules – A Learning Experience in...
Applying the 7 Rules for More Effective Slide Presentations I’ve been working on a slide presentation for a client and friend this week. It is a presentation for architects about how to properly...
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3d Rendering Case Study – NCMA Thermal Catalog
Visual Support to Drive Home a Greater Concept My 3d Renderings on the Cover of the Catalog Summary of this project : “Today’s buildings are being designed in a changing environment with regard to...
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Seeing Building Products Through the Eyes of an Architect
Building Product Marketing Step One – Present Your Products with Pride Photorealistic Rendering of a Plaster Weep Screed Architects are your customers and they are visual people. They create visual...
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Secret Recipe for Visual Building Product Marketing
It’s where the technical stuff and the marketing fluff come together When you break down the act of bringing a building product to the marketplace, you end up with a pretty simple equation. The What =...
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Interactive 3d Renderings Take Products for A Spin
360 Degree Interactive Rotation of 3d Rendered Images A great visual tool for showcasing products in a visually appealing way is the use of 360 degree interactive objects. The ability for the viewer...
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Make a Trackable QR Code for your Business Card
How to make a custom QR code that reports to google analytics in about 5 minutes. So an associate of mine told me the other day that I need business cards. He’s right, even though I do most of my...
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Inside the Studio – Factory Tour of What I did Today
Factory Tour I love factory tours. Everyone once in a while, I get to walk through a factory. Usually it is one of my clients who manufacture building products, but I’m also addicted to watching...
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You so want one – Applying Lessons Learned from McDonald’s to Building...
What does visual marketing of construction products have to do with McDonald’s? Well here comes the stretch. Ever notice how the images they use of a Big Mac in commercials are always so perfect...
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Improve Customer Experience Using 3d Animation
Selling is Teaching Some of the best sales people in the building product world are great teachers. They have a way of understanding the needs of their customers and can communicate solutions to...
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Mobile Marketing for Building Products – The time is now
I’m sure you all can relate to my broken shelf in my former office. It was weighed down by the ubiquitous and industry standard sweets catalog of building products. It’s pretty funny to think back now...
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Building Product Marketing Case Study – 3d Animation & Video
Introduction Depending on the nature of the product, building product marketing can be a straightforward process, or it can be very challenging. For building products that are finish materials, like...
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Killer Building Product 3d Rendering in Progress – One Step Building System
Friday Work-in-Progress I thought I would take this Friday afternoon to share a project I have been working on this week. I’ve had a lot of fun with this one, there are a lot of nitty gritty...
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Seven Ways a Cutaway Technical Drawing Helps Sell Building Materials &...
The delicate art of the cutaway drawing For building materials and building products, marketing and technical information can’t always remain isolated. Most great building products are great because...
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Trade Show Displays for Building Materials and Products
Start Here >What’s the goal of your trade show display? This is an often skipped step. It seems like many trade show exhibitors have a pre-set display that they have always used and have a set...
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Why 3d Images Excel Over Photography for Marketing Building Products
To sell building products you have to get the products in front of your potential customers. This can be a huge headache. Traditional photo-shoots are time consuming, complex and often extremely...
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How to Reduce Technical Calls for Building Products
I heard this quote the other day : “History doesn’t repeat itself, but it sure does rhyme” One of the best ways to improve your customer satisfaction and the overall experience of your brand is to...
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